MrQ has added Octoplay casino games to its British online casino lobby, becoming the supplier’s 13th operator partner in the UK market. The deal extends Octoplay’s distribution in the market where it says it launched its first game and which it treats as the standard for its product development.
Gaming Intelligence reported the go-live on Nov. 2. It came three years after Octoplay’s first UK launch with Paddy Power and Betfair, following licence approval in March 2023. Octoplay’s other UK operator partners include bet365 and evoke.
MrQ senior casino manager Daniel Pascoe said the operator was selective about lobby content, with games required to earn a place with players rather than merely fill a slot. He described Octoplay’s titles as sharp and built with UK players in mind, saying they had become part of the MrQ offering after launch.
For Octoplay, the partnership adds another operator to a market it characterises as performance-led. Chief executive Ralitsa Georgieva said UK operators reorder their lobbies according to performance, making repeat demand from new brands a significant endorsement.
The supplier’s UK expansion had already included a bet365 launch, which Octoplay described as part of momentum from integrations with leading British brands during 2025. Virgin Bet and BetVictor were also among tier-one operators that had recently launched Octoplay in the UK, according to iGaming Business.
