Altenar has gone live with AdmiralCasino.co.uk, the UK-facing betting brand operated by Greentube Alderney Limited. The integration gives the site pre-match and live betting coverage, advanced risk management, promotional tools and a flexible front-end framework.
As reported in June, Altenar and Greentube had already announced a strategic partnership to bring Altenar’s fully managed sportsbook solution to the regulated UK market. The new launch is the first operational milestone from that agreement.
The company said the rollout also strengthens Altenar’s position as a sportsbook technology partner for operators that want scalable and localised products in highly regulated markets. It described the AdmiralCasino launch as part of its broader expansion across regulated European markets.
Charlie Williams, Altenar’s commercial director, said the move from partnership announcement to operational delivery was an important step and thanked both teams for their collaboration during the integration process. He also said the UK remains one of the most competitive and demanding regulated markets and that Altenar’s focus is on flexibility, reliability and support.
Ronald van den Brink, Greentube’s chief commercial officer, called the launch an exciting milestone for the partnership. He said sports betting is becoming an increasingly important part of Greentube’s product strategy and that integrating Altenar’s technology would enhance the overall entertainment experience for players in the UK.
Van den Brink added that Greentube was pleased with the progress of the collaboration so far and looked forward to continuing the growth of the Admiral Casino brand in a key regulated market.
