GAN (UK) Limited surrendered its UK Gambling Commission Gambling Software–Remote licence on Nov. 4, removing the regulatory permission it had held since Jan. 1, 2009. The register records licence 002604-R-104107-030 as surrendered, rather than suspended or revoked, ending almost 18 years of UK authorisation.
The decision came during Sega Sammy’s restructuring of GAN, with the group concentrating more directly on the United States. NEXT.io reported that the reorganisation includes moving B2B sports-betting and casino clients from GAN’s older V1 technology to a V2 platform, which Sega Sammy has described as more scalable and standardised.
GAN began UK operations in 2002 with real-money online skill competitions. It moved into B2B software and content in 2009, while its business later came to include SaaS products for online casinos and sports betting, as well as the Coolbet consumer brand.
The UK surrender coincided with a sharp deterioration in the British subsidiary’s financial results. GAN UK revenue fell 61% to about £6.1 million in 2025, from £15.9 million a year earlier. Its net loss widened to about £9.4 million from £3.4 million, with the company attributing the revenue decline to lower affiliate income from transfer pricing on intellectual-property royalties and development services, and the worsening loss principally to declining European operations, especially Italy.
Sega Sammy published its latest results two days after the licence was surrendered, showing GAN sales of ¥10.8 billion and an operating loss of ¥2.2 billion. In the reported half, GAN’s B2B sales were ¥1.1 billion and B2C sales were ¥9.4 billion; Sega Sammy forecast full-year sales of ¥22.8 billion and a ¥3.2 billion loss.
The group’s website no longer lists GAN’s London office as a company hub. iGaming Times reported that the office appeared to have closed, although GAN (UK) Limited was not stated to be dissolved. The company continues to serve European customers and provide intellectual-property and platform services within the group, while GAN’s US customer contracts moved to GAN Nevada in January 2021.
Sega Sammy Creation acquired GAN in May 2025, and Sega Sammy’s B2B omnichannel strategy also encompasses Stakelogic and its physical casino products. The turnaround plan identified closure of Silverback Gaming and GAN’s V1 platform as completed measures, while the UK office restructuring and client migration to V2 remained under way.
The cost programme has already cut 66 international positions and calls for a further 27 reductions in the financial year ending March 2027, targeting annual savings of about $9.7 million. Separately, 131 positions were put at risk at Coolbet’s Tallinn headquarters amid weaker-than-expected B2B performance and regulatory and tax pressure in several markets.
