LeoVegas has launched its proprietary Tiger sportsbook in the UK, extending the MGM Resorts-owned operator’s move toward in-house betting technology. The platform is live across the BetMGM, LeoVegas and BetUK brands and adds odds boosts, flex combi bets and partial cash-out options.
Gaming Intelligence said the UK rollout follows earlier deployments in Sweden, Brazil and Denmark. AffPapa reported that Tiger runs on the Tipico U.S. technology stack LeoVegas acquired in 2024.
Adrian Vella, LeoVegas Group’s chief product and technology officer, called the launch one of the most significant moments in the group’s two-year effort to build a proprietary sportsbook. He said each market launch had helped refine the platform and improve customer experience, and that the UK debut showed the company’s commitment to its own technology, with more speed to innovate, greater flexibility and a stronger base for long-term growth.
James Derbyshire, the group’s sports director for the UK and Ireland, described Tiger’s arrival as another huge milestone. He said the product would give UK customers sports-betting features tailored specifically to a market he called one of the most competitive iGaming markets in the world.
InterGame said LeoVegas had already completed the migration of its Swedish gaming brands to Tiger, and that the rollout had also been completed in Denmark and Brazil. GamblersGW said Tiger went live in Brazil in January and that all LeoVegas home brands in Sweden moved onto the platform in June.
The broader shift comes after years of reliance on Kambi. GamblersGW said LeoVegas signed an extension with Kambi in July 2025 that runs through 2027, while also reporting that MGM bought LeoVegas in 2022 for over $600m (£444m).
