MrQ has agreed a three-season sleeve sponsorship with AFC Bournemouth, giving the online casino a visible place on the Premier League club’s kit as the 2026-27 campaign approaches.
According to Roundtable, the deal makes MrQ the club’s Official UK Online Casino Partner and spans both Bournemouth’s men’s first team and AFC Bournemouth Women.
MrQ’s logo is set to appear on the sleeve of the men’s playing shirt and on adult retail shirts. InterGame said the arrangement also reflects the club and brand’s wider commercial relationship, rather than a single shirt placement.
Bournemouth said the partnership will include fan-focused activations, with chances to win hospitality, competitions and prizes. That gives the sponsorship a matchday and supporter element beyond the branding itself.
The deal lands in a Premier League sponsorship market that has shifted after the ban on front-of-shirt gambling partnerships in the top flight. EGR described the agreement as tied to the league’s voluntary ban on gambling-related front-of-shirt sponsors.
Those restrictions have not removed gambling brands from football altogether. Roundtable noted that they can still appear in nearly every other area of club branding, which is where sleeve and retail-shirt rights now matter.
MrQ’s chief commercial and marketing officer, Adam Ryan, said Bournemouth “back themselves against clubs with far deeper pockets and keep proving David beats Goliath.” He added that the club’s approach matched MrQ’s own belief that “honest risk-taking trumps safe and forgettable.”
Ryan also said, “And a European tour doesn’t hurt either,” a nod to Bournemouth’s Europa League place next season after finishing sixth in the Premier League. Roundtable said MrQ also praised Bournemouth’s “fearless rise and European ambitions” as reasons behind the deal.
InterGame said the partnership follows a series of MrQ launches, including its own currency Qoins, the free-to-play Pick’Q predictions game, the Q+ season pass and an Arena section with live leaderboards and prizes.
