The regulator found that a fictional bettor’s youthful appearance breached UK gambling advertising rules despite the character being generated by AI.
Peers say digital promotion has outpaced regulation, while the betting industry warns of a growing illegal market.
The group wants tighter ad rules, less child appeal and lower online stakes, while regulators are already enforcing limits on slots and marketing.
The regulator said five spots turned routine tech failures into a pitch for betting, despite Midnite’s claim that they were only about app reliability.